Mrs Princess S. Ford is the President of Public Relations at RR music Records Group,responsible for supporting the senior publicist and ensuring that the department  can function efficiently while best serving the client. To meet this responsibility, the assistant may be asked to perform typical clerical tasks, but will also conduct ongoing research to identify the client or brand’s coverage in all forms of media; this means every critic’s film review in a newspaper, every blog post, every YouTube parody video. Mrs Ford oversea PR assistants prepare press clips for internal distribution and, upon their supervisor’s approval, deliver copies of media mentions to clients. Additionally, she is charged with updating email lists for press releases and deploying e-blasts.  Mrs Ford also over all PR assistant updates media outlets on new product releases, schedule updates, and other important information on behalf of the client and firm or department. Specific job functions will vary by client and company